Having a construction website can help you to get a foothold in the competitive construction market. It reflects your expertise and professionalism is essential for gaining credibility. You want to create an image-led homepage that attracts attention and gives your prospects a glimpse of the projects you have already completed. In addition, you’ll want to include video testimonials and social proof on your website to demonstrate the quality of your work.
A well-balanced homepage
Creating a well-balanced homepage for a construction website can be a challenge. The design should be cohesive and look like it is part of one overall design. In addition, it should contain the right elements to help users easily find the information they are looking for. Here are a few examples of construction websites that have successfully achieved this goal.
An image-led homepage
Creating an image-led homepage for a construction website can be tricky. However, there are a few ways you can stand out from the crowd and draw in new business. Here are 10 construction website features to look for.
A well-balanced homepage design is a must. This can be achieved through a combination of visual interest, a good navigation system and some clever copy. A well-thought out design will make it easier for visitors to navigate and find what they are looking for.
The best construction website features are well-designed, informative and user-friendly. This will help draw in new business and make it easier for visitors to find the information they need.
The best homepage for a construction website will use an image-led design to catch the eye. A well-thought out design will include a clean and clear layout. The homepage is the first touch point for visitors to your website. A well-thought out design can include features such as a call to action, a design overlay, and images. This will help you make a good first impression on your visitors and help them make a decision about who to work with.
Using customer testimonials is a great way to build trust with your audience. Customers are more likely to trust other customers than an advertisement, and they are more likely to convert when they hear about the success of others.
Adding customer testimonials to your construction website can help your campaign stand out from the crowd. They are one of the best ways to build brand trust and generate leads.
The best testimonials on your construction website should be eye-catching and informative. Customers want to be able to relate to the person in the video. Also, the testimonial should be about a topic of interest to your target audience. It should be informative and engaging, so that the visitor is more likely to click through.
Another important factor is the quality of the video. It’s important to have a high-quality video because it shows that you care about every aspect of your business. It also shows your prospective customers that you have put in the effort to produce a quality product.
Another important part of video testimonials is the right questions to ask. Questions that evoke emotions are the most effective. You want to ask questions that help your prospective customers visualize the benefits of your product or service. These questions can include personal details and specific product or service features.
Adding Social proof on a construction website can be a very effective way to increase sales. It is based on the principle of social cognition, which says people do things based on what they see or hear from others. This includes the bandwagon effect, which is when a large number of people have purchased a book or product.
Social proof on a construction website can be displayed in a variety of ways. One popular strategy is a countdown timer. Often, an ad for a product or service will feature a countdown to its deadline, with the goal of convincing people to take action.
Social proof can also be used at the bottom of a landing page or in an ad description. Using social proof in a landing page can increase conversion rates by 34%. A study found that emails with customer testimonials converted at a 34% higher rate than emails with no testimonials.
Adding media logos to your website can also help build trust. These logos show that you are an established brand, and that your company has a long history.
Displaying the number of customers or followers on your social media accounts can also serve as social proof. This can be done by using social media share buttons on your site. This encourages visitors to share your social posts on their own profiles.
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