What’s in a name tag? Does it serve any purpose other than letting other people know your name? When you consider the psychological and societal effects of having a name badge, you’ll realize that badges can do more for a company and its staff than first realized.
To better familiarize yourself with the impact of a beautifully designed name plate, we’ve collected a couple of reasons why we believe it’s a good idea to start using name badges at your company.
1. Help Foster Professionalism
One of the first things business badges can do for your company is help foster a greater sense of professionalism in your employees. This can work both in terms of the way employees dress as well as the manner in which they carry themselves.
Employees that are happy to be a part of your company, and are proud of the work they do, will wear that name tag like a badge of honor. And they’ll carry their professionalism with them wherever they go, whether they’re away for lunch or out for a quick coffee break.
2. Increase Accountability
When an employee’s name is displayed out in the open, they’re driven to be more accountable for their role and their actions. When it comes to the role they take on for your business, for example, they’re more likely to fill those shoes better should that role be on display for customers and clients to see. In other words, the badges will serve as a small motivator.
And because their role and your company name is indicated on the badge, this is also a sign that you’re granting them your trust and the authority to represent your company to customers, clients, and everyone else they come across during the day.
3. Cultivate Better Customer Engagements
It’s easier for customers to ask for, and accept help from staff when they know their name and designation. This works well both for the employee and the customer. For the employee, any outstanding service provided to a customer can result in their praise and commendations. Likewise, any mistakes an employee makes can also be reported. This means that employees are also aware that they should be on their best behavior.
4. They Boost Confidence & Instill a Sense of Ownership
For employees, it’s always good to know that they’re not just another nameless cog in the machine that is your company. Having a badge humanizes them and gives them a greater sense of identity. It gives them a greater sense of ownership, not just for their name and title, but also for the company that they work for.
5. They Great for Building Brand Awareness
Finally, every single one of these factors above contribute to helping you build greater brand awareness for your company. Each of your employees becomes a walking advertisement every time they step out of the office for lunch or engage with a customer or client. The way employees carry themselves both inside and outside of work becomes a means of advertising, “This is who we are, what we value, and what we’re about.”
So if you’re looking for someplace to have business badges made for your company, Imprint Plus has top-notch, cost-effective, and eco-friendly solutions that you can check out. If you haven’t before considered using badges for your employees, there’s no better time than now to start building them up alongside your brand.