When we started our SEO agency, we made the most common mistake in the book. offering personalized services. Each project was a little different. As a result, our projects were difficult to evaluate and impossible to scale. Over time, like other marketing services, I’ve learned that SEO packages are best done through a consistent step-by-step process.
Plus, we’ve found that these steps can be packaged in an insightful way that ultimately makes it easier to sell your product or service. All while supporting customer needs, generating significant ranking results and prioritizing long-term working relationships. Afterward, your agency can continue to standardize its SEO service offering.
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If you are new to providing SEO services, this is a great place to start. In this post, we share the framework that Pathfinder SEO uses to package SEO services. Alternatively, if you already offer SEO packages, compare this framework to your existing service structure in hopes of identifying opportunities for improvement.
SEO services packaging framework
A framework is a basic system that supports or guides the design of something. In this case, this is your SEO packages. The framework for bundling SEO services should support continued growth. And any further expansion of the services offered is done with the customer in mind.
This is the foundation of a client’s SEO strategy. When potential clients approach SEO services, they have similar questions such as:
How can I get more leads from my website?
Why did my traffic drop after launching my new website?
Why is my competitor ranking higher than me on Google when my site is so much better?
I got a lot of traffic from Google. I don’t have any more. How is that possible? What can I do to promote growth?
As digital agency owners, we want to help. Because of this, answering these questions can be tempting. But don’t give your experience away for free on a sales call. Instead, now is the perfect time to introduce your downloadable SEO review service into the conversation.
An SEO score is a high-level overview of a website’s organic search performance. Determine where the website is and create a roadmap for growth.
This blueprint serves as an accessible introduction to your SEO Services in Lahore, making it easy for a prospect to get started in the world of SEO. In other words, an SEO review acts as a stepping stone to other SEO services.
The SEO assessment is complete and the action plan is ready. The next step is to set up SEO. This project is considered an accelerator because it guides the client through the long initial steps needed to get started.
An SEO setup is a one-time project to build and expand a website’s SEO foundation on top of the initial strategy created during the SEO review. This project will be completed in a relatively short period of 1-2 months.
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SEO setup can be completed on a live site or in conjunction with new site development. If you complete the SEO setup with the development of a new website, the SEO project will move along with the design and development of the new website.